when twitter first came out, i thought it was the biggest waste of time. people tweeting about picking their noses and goofing off. however, amidst all the noise of useless tweets, twitter can be very valuable for a number of things:
- twitter search is actually a great way to find out what people are thinking and saying about a particular X, be it a business (competitor), a celebrity, or whoever you’re secretly stalking
- through either search or the people you follow, it’s a great way to discover news articles that are of interest to you
- search lets you find events in your neighborhood
- and of course, if you build up a large following, it’s a great marketing tool
